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Every human being loves the feeling of an over-sized woolen sweater in winter snuggled up on a couch with a large cup of tea or have at least had one of those 'I want to learn how to knit' moments in life. I have recently been introduced to Woolmark's new campaign called 'We Love Wool' which aims to promote awareness to this fibre and the benefits of wool. A world wide street style competition called Find Fashion by Feelings has also been created to support the campaign and get everybody involved. The competition is extremely simple, it involves you posting a look that you have incorporated a woolen item into onto the website, choosing a feeling that describes your outfit/photograph and you're done. Once you've done that you're then in the running to win a prize package consisting of a holiday and a lovely wool experience to the value of $12,000! Even better, there are no limits on how many different outfit images you can enter into this lovely competition. I too couldn't resist this competition and entered one of my wool incorporated looks into it. To post your look and enter the competition visit their website or you can find further information on the We Love Wool facebook page.
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