La Musique // Yelle

 via yesimfrench

 via yesimfrench

 via yesimfrench

via yesimfrench

Yesimfrench first begun in March of 2011 as the brainchild of French designer, Sandra Meynier Kang. It was the result of a little project where she was making a few sweatshirts at home which then turned into something spectacular. Now living in Seoul, the label is based on sleek casual sportswear with a modern and chic directional twist. Her designs are made up of primarily of jersey cotton and leather, taking sportswear to a whole new level with architectural silhouettes. Sandra teamed up with Korean designer, Kim from Cres E Dim to assist with the creation and production of Yesimfrench and to add his own unique touch. With a strong emphasis on bold shoulders, clean cut lines and minimalism this collection is the perfect companion to the sports luxe trend.

View the YESIMFRENCH collection here.

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